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At first, Emma Allen created Everyday Oil just for herself - simply because she couldn't find anything like it on the market. All of the face and body oils she found didn't have the ingredients she wanted or smell like she wanted, and were often in tiny, expensive bottles. It just didn't seem like it needed to be that way. When you start really looking into skin care and ingredients, it becomes clear that there is a lot of misinformation, and the marketing and price point of products don't usually match up with the quality of the actual product. Everyday Oil changes that.