Brooklyn-based Incausa can transform the energy of a space in a few seconds, but learning the story behind the incense brand just might transform the way you live your life. In the words of founder Vinicius Vieira: “Incausa is a study in progress, about consciousness and sacred trade. To find meaningfulness in profit, for mindful growth, personal, community and society; to invite the sacred in our lives and reconnect with ceremony and ritual practice.”

Fighting for a future that’s free of injustice, Vieira de Vieira has started by dedicating himself to the disenfranchised indigenous people in his home country of Brazil, one incense stick at a time.