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In 2002, HAY was established as a new kind of design company in Denmark. Motivated by the certainty that good design is everyone’s right, HAY set out to innovate new ways to answer the ever-evolving needs of the modern world – but at a more accessible price point than industry standards. Co-founders and Creative Directors Mette and Rolf Hay committed to working with their generation’s best designers from all over the world to create high-quality products that would be available to a wide audience. This founding principle has always been HAY’s DNA, and it remains at the core of the company’s culture today.